Rational
The character I designed was for the company jelly belly. My
initial designs looked at seals and walruses because the bean like shape but
after consideration an animal native to the country the company started in
seemed more appropriate. I therefore chose chipmunks for their cuteness as the
brand primarily appeals to children, the roundness of it’s for and the way it
cheeks expand to fit food in it’s mouth. I initially also looked at making the character
look refined by dressing it in a suit but this however proved to look too
formal and therefore the idea was changed to a bow tie. For the colour scheme I
changed it to primarily red as that is the company’s primary colour and while
yellow is used as a secondary in the logo it did not fit well with the
character and so green was used to contrast and make it stand out. The
character was designed to look round so be closer to a bean shape but because surgery
foods fit well with energy and movement the character could not be too static it
still had to retain some movement. It was designed to be cheerful with bright
colours to appeal primarily to children but not so childish as to be rejected
by adults as they are gourmet jelly beans which are often enjoyed by people of
all ages.
